Creative Direction Strategy Design Direction Set Design/Production
In the spirit of a classic yule log video, we produced a long-form visit with Santa Claus in conjunction with our annual retrospective. As a holiday gift to the Twitch community, viewers were invited to interact with Santa live throughout the entire day.
Many were skeptical of the validity of such a weird and awkward stream, but ultimately our experiment was a huge success as the stream garnered and extremely high level of chat interaction and +40k concurrent viewers; a number that was still climbing as we slowly dismantled the entire set behind Ol’ St. Nick.
